Welcome to the Social Media and Market Optimization LibGuide! This guide is designed to support your learning by bringing together key resources, tools, and strategies that will help you understand how social media platforms drive engagement, brand visibility, and market growth.
In this course, you will explore how businesses and organizations utilize social media to connect with their target audiences, measure performance, and refine their online presence in competitive markets. This guide provides access to recommended readings, databases, case studies, and practical tips to help you:
Understand the principles of social media marketing and optimization.
Analyze and interpret digital metrics to guide decision-making.
Apply strategies that enhance online visibility and customer engagement.
Explore emerging trends and technologies shaping digital marketing.
Use the tabs in this guide to find resources, assignments, and additional materials that will help you succeed in this course and apply your skills in real-world scenarios.