Welcome to the Marketing Management LibGuide! This guide provides a curated collection of resources to help you understand the principles, strategies, and practices that drive effective marketing in today’s dynamic business environment.
Marketing management is about more than just promoting products—it involves analyzing markets, understanding consumer behavior, designing strategies, and delivering value that meets both customer needs and organizational goals. In this guide, you will find access to:
Core readings and textbooks that explain the fundamentals of marketing.
Case studies and examples from real-world companies.
Databases and journals for exploring current research and trends.
Practical tools and strategies for market analysis, segmentation, targeting, and positioning.
Whether you are preparing assignments, engaging in group projects, or seeking to enhance your professional skills, this guide will provide the resources and guidance you need to succeed in the course and beyond.