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ENTREPRENEURSHIP

Welcome to the Entrepreneurship LibGuide

This guide is designed to support your journey into the world of entrepreneurship—where ideas turn into businesses and innovation drives success. Whether you’re exploring how to start a business, manage growth, or develop an entrepreneurial mindset, this guide connects you to the resources you need.

Here you’ll find:

  • Core readings and textbooks on entrepreneurship.

  • Case studies and articles featuring real-world entrepreneurs.

  • Tools to help with business planning, idea development, and research.

Use this guide to spark your creativity, strengthen your business knowledge, and prepare for the exciting challenges of entrepreneurship.

UNIT 1: INTRODUCTION TO ENTREPRENEURSHIP

An Introduction To Entrepreneurship (Book)

Motivation To Become An Entrepreneur (Article)

Understanding Definition Of Entrepreneurship (Article)

Impact of Soft-Skills Training For Entrepreneurs In Jamaica (Article)

The Propensity For Entrepreneurship: Psychological And Social Factors (Article)

Types Of Entrepreneurship And Economic Growth (Article)

UNIT 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS

Generating Entrepreneurial Ideas For Business Development (Article)

From Business Ideas To Successful Entrepreneurship (Article)

Opportunity Recognition As Pattern Recognition: How Entrepreneurs "Connect Dots " To Identify New Business Opportunities (Article)

The Entrepreneurial Mindset (Article)

What Is An Entrepreneurial Opportunity? (Article)

Business Model Innovation: Opportunities And Barriers (Article)

UNIT 3: FEASIBILITY ANALYSIS

Feasibility Studies In The Product Development Process (Article)

Market Analysis And The Feasibility Of Establishing Small Businesses (Article)

Factors Affecting Online Group Buying Intention And Satisfaction: A Social Exchange Theory Perspective (Article)

Problem, Opportunity, And Feasibility Analysis For Knowledge Management: An Industrial Case Study (Article)

Financial Feasibility Of Modification Workshop Case Studies: Be-Mortified (Article)

Integrated Approach to Project Feasibility Analysis: A Case Study (Article)

UNIT 4: DEVELOPING AN EFFECTIVE BUSINESS MODEL

Developing A Unified Framework Of The Business Model Concept (Article)

A Literature Review On The Effectiveness And Efficiency Of Business Modeling (Article)

An Approach To Business Model Innovation And Design For Strategic Sustainable Development (Article)

Guides For Value Chain Development: A Comparative Review (Article)

Exploring Blind Spots In Collaborative Value Creation In Building Design: A Creativity Perspective (Article)

Managing Core Competence Of The Organization (Article)

UNIT 5: INDUSTRY AND COMPETITOR ANALYSIS

Competitor Analysis (Article)

How Much Does Industry Matter, Really? (Article)

Industry Analysis-The First Step In Business Management Scholarly Research (Article)

The Five Competitive Forces That Shape Strategy (Article)

PESTLE Technique- A Tool To Identify External Risks In Construction Projects (Article)

Barriers To Entry (Article)

UNIT 6: WRITING A BUSINESS PLAN

Writing A Successful Business Plan (Article)

How To Write A Great Business Plan (Article)

Does Business Planning Facilitate The Development Of New Ventures (Article)

Business Plans (Book)

Writing Business Plans For A Life Science Startup Or Clinical Program (Article)

Business Writing For Results (Book)

UNIT 7: PREPARING THE PROPER ETHICAL AND LEGAL FOUNDATION

Creating An Ethical Culture Within Your Business (Book)

Drafting An Effective Ethical Code Of Conduct For Professional Societies: A Practical Guide (Article)

Minimum Set Of Laws, Legal Terms, And Agreement For Entry-Level Entrepreneurs (Article)

Mission Impossible? Ethical Community Lawyering (Article)

Essentials Of Intellectual Property (Book)

Legal Issues With Small Businesses And Their Owner (Article)

UNIT 8: ASSESSING A NEW VENTURE'S FINANCIAL STRENGTH AND VIABILITY 

New Venture Strategy And Profitability: A Venture Capitalists Assessment (Article)

Principles Of Finance (Article)

A Framework For Business Analysis And Valuation Using Financial Statements (Book)

Business Plans For New Or Small Businesses; Paving The Path To Success (Article)

Financial Analysis Using The Statement Of Cash Flows (Article)

Further Evidence On The Usefulness Of Direct Method Cash Flow Components For Forecasting Future Cash Flows (Article)

UNIT 9: GETTING FINANCING OF FUNDING 

Taking The Financial Decision Considering Various Funding Possibilities For Entrepreneurs (Article)

The Cost Of Capital , Corporation Finance And The Theory Of Investment (Article)

Rhetorical Analysis Of A Discourse Model In The Business World: Elevator Pitch (Article)

Raising Angel & Venture Capital Finance (Article)

Initial Public Offering (Article)

Financing Options For Entrepreneurial Ventures (Article)

UNIT 10: MARKETING ISSUES

Marketing Issues (Article)

Market Segmentation (Article)

Target Market Selection Based On Market Segment  Evaluation: A Multiple Attribute Decision Making Approach (Article)

The Market Book (Book)

The Product Family And The Dynamics Of Core Capability (Article)

The Concept Of The Marketing Mix (Article)

UNIT 11: BUILDING A NEW-VENTURE TEAM

Creating New Ventures: A Review And Research Agenda (Article)

Entrepreneurial Team Characteristics That Influence The Successful Launch Of A New Venture (Article)

Legitimacy And Liability Of new Venture Creation (Article)

Effects Of Top Management Team Heterogeneous Background And Behavioural Attributes On The Performance Of New Ventures (Article)

Entrepreneurship Skills For New Venture (Article)

The Role Of The Board Of Directors In The Successful Startup Of New Ventures (Article)

UNIT 12: MANAGING, GROWING, HARVESTING, AN ENTREPRENEURIAL FIRM

Dynamic, Capabilities And Entrepreneurial Management In Large Organizations: Toward A Theory Of The (Entrepreneurial) Firm (Article)

Entrepreneurial Exit As A Critical Component Of The Entrepreneurial Process: Theoretical Development (Article)

The Economics And Management Of Technology Trade: Towards A Pro-Licensing Era? (Article)

Joint Ventures And Competitive Strategy (Article)

Multi-Unit Franchising : Growth And Management Issues (Article)

Strategic Alliances Of Entrepreneurial Firms: Value Enhancing Then Value Destroying (Article)